OUR STORY

Lavishly soft, responsibly made to order, & affordably priced.

We're Nilaa, and we're (sort of) new around here. We're passionate sleepers, who want to prove that responsibly-made luxury bedding shouldn't have to break the bank.

We make luxurious sheets, blankets, towels, and robes using Certified Fairtrade®, organic, and all-natural materials. We sell direct to your home without the big mark-up, and we pride ourselves on a philosophy of doing better for everyone around us.

Ethically-sourced, responsibly made to order, and affordable fine bedding. It's literally the stuff dreams are made of.

Sleep Well,

EXCEPTIONAL QUALITY

Better materials, better bedding, and a better night's sleep - all for less $$$.

We cut prices, not corners. Try Nilaa, and you'll find purposeful design, impeccable attention to detail, and a soft, luxurious next-to-skin feel from the comfort of your bed at night to the coziness of the waking day - all with timeless style.

We start with high-quality, certified organic cotton and all-natural European flax in our own factory, and weave it into beautifully finished bedding. The result is lavishly comfortable, fine bedding without the big mark-up. In fact, our premium, organic cotton Percale and Sateen sheets are 15-25% less expensive than comparable 100% organic bedding brands.

HOW DO WE DO IT?

Direct trade & fair pricing.

We started Nilaa to break free from opaque retail supply chains for fine bedding and bath.

  • No sourcing agents or middlemen
  • No wholesale brand licensing or costs
  • No retailer mark-up

    But we also make it easier to save compared to other direct-to-consumer brands, even with Nilaa's better materials and higher-quality products. Here's how:

  • No outsourced production.
  • We use our own textile factory with 50 years experience.
  • No warehouse or stored inventory costs.
  • Every product is made to order and shipped direct to you.

    It's business with the ambition for 4 wins: for the customer, for our craftsmen, for our business, and for the Earth.

  • How Do You Launch a 50-Year Old Start-Up?

    LET'S BACK UP 50 YEARS...

    Nilaa's Backstory

    In 1966, a Swedish humanist named Sven went to India and met an Indian entrepreneur named Palani. Sven was a strong believer in mutual respect for each other and what became known as "trade not aid". Together the two formed a partnership based on big hearts and ambitions. In time they created a successful wholesale business of fine linens, towels, and robes, that valued organic materials, ethical sourcing and a commitment to care for their community of suppliers, workers, and craftsmen.

    They cultivated a healthy, growing business and cemented their values-based philosophy into a second-generation family business. Their products sold everywhere from Paris to Stockholm and Milan, and they pushed for sustainable farming practices, social, economic, and labor rights along their supply chain, and community reinvestment projects.

    IT ALL STARTED WITH THE QUESTION...

    “How do we take 50-plus years of textile expertise and social stewardship into a more sustainable 21st century business model that can go even further in its care for product, workers, and the planet?”

    Sven and Palani weren't just distant business inspirations. Palani was a father and Sven a mentor to the Nilaa founders, working closely with us and passing on decades of experience. As our second generation launches this textile start-up, Nilaa takes inspiration from “earth” in the Kannada language of southwest India, staying true to its roots using organic, natural materials for crafting fine textiles for the most personal spaces of your home. In breaking from traditional wholesale retail, Nilaa reconnects to those dreamy ambitions to bring sustainable, socially-responsible, fine bedding and bath essentials – made-to-order and directly to you.

    Our Values

    01

    Exceptional Quality

    The Details Make the Difference.

    Through purposeful design, attention to detail, and fine materials, we pride ourselves on bedding and bath collections with a soft, luxurious next-to-skin feel from the comfort of your bed at night to the coziness of the waking day – all with timeless style.

    02

    Direct Trade

    From Farm to Home.

    We founded Nilaa to break free from the opaque, expensive middlemen in traditional distribution, and instead create real value and benefit for the customer and our craftsmen. By going direct-to-consumer, we offer affordable, luxury bedding and bath collections that realize wins for the customer, the worker, the business, and the planet.

    03

    Responsibly Crafted

    Ethically Sourced & Made.

    We start with Fairtrade Certified™ and organic raw materials, weaving finely made-to-order bedding, robes, and towels in our own factory. We go beyond product, using eco-friendly buttons, plastic-free packaging, and clean manufacturing processes, because we believe that small details make an ocean of difference to the planet.

    04

    Care for Community

    Our Suppliers, Workers, & World.

    Our business philosophy centers on respect for social, economic, and labor rights along the entire supply chain. We advance sustainable farming and manufacturing practices, and give back to our makers with fair wages and benefits. With a portion of proceeds, Nilaa reinvests in local co-operatives funding schools, health clinics, clean water, education, and business training.

    EXPLORE OUR MOST POPULAR PRODUCTS

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    Percale Classic - Sheet Set

    $139.00
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    Percale Classic - Pillowcase Set

    $39.00
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    Percale Classic - Minimalist Sheet Set

    $99.00
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    Linen Classic - Bundle
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    Linen Classic - Bundle

    Linen Classic - Bundle

    $399.00